The latest Disney princess movie, “Moana,” is more of the same: more female empowerment, more man-children, and more boredom. Whereas romance was once the goal of the cinematic princess (think Cinderella and Sleeping Beauty), Disney - long a key purveyor of princess ideology - is … Disney has also faced criticism over its treatment of mental health – 85% of Disney’s 34 animated features released before 2004 contained references to … Aided by her dragon … Disney representation of fairy tale princesses which consistently reinforces an ideology of White supremacy. When her country needs it most, she disguises herself and goes off to fight. We are obsessed today with royalty. The Disney Princess line earns around $3 billion each year.⁵ Our own research suggests that 96 percent of preschool girls view Disney princess media and 82 percent play with Disney princess toys.⁶ From Disney’s first princess film in 1937 to its latest in 2013, there is no denying that the Disney Princess has evolved. Now on to the princesses. Bright, brave, and bold, Mulan is a loving daughter and loyal friend. 1.3KSharesBizarre as it is, there has been a lot of speculation about the sexuality of Disney’s Frozen lead-character, Elsa. Frozen opposes the “traditional ideology of the princess who waits to be saved from danger.”64 By abandoning the “princess-needs-prince” formula, Disney shows that their films can be progressive in equating gender roles. Since its release in 2013, countless articles have been penned, questioning if and when the Queen of Arendelle will ‘let go’ of traditional, cultural-norms, and be the first Disney ‘princess’ ever to be coupled with a […] If a person were to pull a Disney princess movie marathon, it would be possible to get a glimpse of Western society’s changing views of … The researches found that 96% of girls and 87% of boys had viewed Disney princess media, and more than 61% of girls played with princess toys at … Using a timeline to show the historical background behind each princesses “birth,” I will show the ways in which Disney has incorporated cultural norms while still staying true to their own ideology. A Royal Obsession. Ideology and Disney’s Princess Movies Posted on October 3, 2015 by herreray38 Cinderella, Snow White, Sleeping Beauty, Ariel (the little mermaid), and many other disney princesses are usually a young girls first movie and a look at what the world is suppose to be like. The cover included illustrations of Sometime in 2003, one of the large, nationally known bookstores featured a Christmas book display: Disney's (2003) Princess: The Essential Guide.